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The Pity Party Has Now Ended!

By February 20, 2014January 17th, 2016Best Practices

I am seeing a lot of lender’s struggling with production right now.  It is causing some of you to sell the dream that you’ve built over the last 10-20 years.  It is causing others to lose their businesses and well, I just can’t take it anymore.  So it is time to officially end the pity party that our industry is in and get things rockin’ again.

I’m not talking about the lead generation or internet leads, they have their place.  I’m talking about boots to the ground and let’s go get business like we used to!

If you’re old like me, you may remember that I used to own “The Mortgage Generator” which was the leading Sales and Marketing newsletter when print publications were popular.  I also wrote about sales and marketing in many publications like Mortgage Originator magazine and did boot camps all over the country.  Many of your managers probably attended one of these.

Back then, in order to be a top producer (and yes I was one), you had to have strategies to stay at the top.

So, I decided to take what I know about bringing in business, marry it to compliance and strategize it further with the Black Belt principles.  The results?  Follow the strategies and ideas, and you will increase your production!

But I thought this was a Fair Lending & Compliance Blog?

How does more business relate to fair lending and compliance?

•Business = Income

•Income= Resources

•Resources = Less stress and burden on your infrastructure to support the business

•Compliance people need to understand marketing and sales strategies

•MSA Diversity

•Counseling Partnerships/Consumer Advocates

•Educational Outreach

•Compliant Origination Strategies

•Using Technology to Auto Pilot Business in a Compliant Manner

•And for the C-Suite Peeps, ideals for innovative programs that yield greater profits.


Get this out to your sales staff, sales managers and anyone else who is licensed and can bring you a loan.  Tell them to jump on board the discussion group and then watch as a new sense of hope and enthusiasm erupts from those who execute these strategies!

Are You Ready to Start This Party?

Tammy Butler, Master CMB

Author Tammy Butler, Master CMB

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